Content Marketing – Being a Responsible Website Manager
There are some people who know me and my team that get what we do as Internet Marketing Practitioners. Nice title. Just another name for a Website Manager really!
The role of us being Internet Marketing Practitioners (Website Managers) involves us helping business owners put in place and manage fit for purpose websites.
My name is Brian Mathers, and I could sit down and write here a 100 reasons what benefits a business owner will gain having me and my team help them go out and buy a website, then ensure they have invested in something that will work. It will have to be a website that comes with the minimum amount of features to make it both admin friendly and search engine friendly. The website will need to be built by those who are not simply box builders. You can find online today lots of LEGO BUILDER DEVELOPERS. These are people who will just plug thing together and not provide a website that might need to be equipped with some important features needed for the website to do its job.
The Digital Content Marketing Strategy Needed to Support the Promoting of Your Online Business
A good title for the Internet Marketing person in your organisation is – Digital Marketing Practitioner. The person in this role is as important to your business as is your accountant or your lawyer. Just like how you rely upon the accountant to keep on top of finance and the lawyer handling your legal affairs your Digital Marketer is responsible for the Content Marketing Strategy. This is a constant rinse and repeat role. A good Digital Marketing Practitioner has a checklist of some 280 tasks a month to keep them occupied.
Whilst they are dealing with the Content Marketing Strategy it means you as the business owner can carry on doing the job you set out to do – deliver your products or services.
Most business owners in the micro and SME community don’t have time to do internet marketing. Most business owners don’t have at least 3 years knowledge to really get to grips with understanding on the page SEO – search engine optimisation or technical SEO. You also don’t have the time to learn how to become a professional PPC (Paid Ads) Manager.
Let’s not forget there is also time in the day where someone needs to be involved being a Link Builder. After doing all those practical marketing tasks, what about measuring website performance? Now you have to learn how to become a Website Analyst or Web Performance Auditor. Let’s face it, if you are a roofer, a kitchen installer, a racing car parts specialist, a pressure company, or running an ecommerce business selling cleaning equipment, whatever you have turned your hand towards delivering, you don’t have time | resource | knowledge | and at times budget as the micro small business to do all things that add up to Internet Marketing .
