SEO Linking Building Specialist asks Are You Struggling with How to Do Link Building?
Link Building Specialist Brian Mathers – Don’t Struggle with Getting Back Links. Many small business owners struggle doing any link building. Literally every micro small business owner agrees that doing Link Building as part of their Internet Marketing Strategy can be:
- Costly
- Time consuming
- Takes time for Search Engines to find Links pointing back at your website
What is Stopping You from Doing Link Building?
We know Internet marketing in general is hard work, costly and sometimes doesn’t deliver all that is promised. Link Building Specialist Brian Mathers, sometimes known as aka The Engine Driver has for over 25years spent time in the company of some of the best leading SEO marketing professionals in the field. Mixing with Real World Web Marketing Practitioners and spending lots of time embroiled in the analysing Search Marketing Tools to support specific tasks that will bring to businesses large and small Internet Marketing Strategies to help grow start up and established SME businesses online. Having to hand marketing tools that can help deliver online growth by contributing to help power up your website, leaves you more time to do what you do best, getting on with running your business. Those years of experience in Internet Marketing having helped many clients ranging from micro business to the small medium enterprise gives incredible insights to how different types of small business compete with each other and aspire towards getting closer to the bigger players in their niche. Brian Mathers part of the Google Partner UK program in the role of Search Engine Driver knows what it takes to grow a business online from seed.
Fed up with SEO shenanigans, Internet Gurus and Cold Calling Link Builders?
Link building can be difficult because it involves acquiring links from other websites to your own website. It requires time, effort, and a good understanding of your niche and audience.
There are different approaches to link building, and some strategies can be more challenging than others. For example, building natural links through creating high-quality content and engaging with your audience can take time and effort but is generally considered a more sustainable and effective approach. On the other hand, some link building tactics that involve manipulating search engine rankings, such as buying links or participating in link schemes, is frowned upon and should not be a tactic you want to pursue as this will lead to penalties from search engines and harm your website’s reputation.
Ultimately, the difficulty of link building depends on your goals, your resources, and your willingness to invest in creating valuable content and building relationships with other websites.
Link Building Depends Upon Several Factors
- Quality of Content: High-quality content that provides value to the audience is essential for link building. Creating informative, engaging, and shareable content increases the likelihood of others linking to your website.
- Relevance of Content: Link building efforts are most effective when the content is relevant to the audience and the website linking to your site. Targeting websites and audiences that are related to your niche can help improve the quality and relevance of your backlinks.
- Authority of the Website: Links from authoritative websites with high domain authority can boost your website’s visibility and ranking. The authority of the linking website can impact the effectiveness of link building efforts.
- Outreach and Relationship Building: Outreach and relationship building are crucial for link building. Building relationships with other websites and engaging with your audience can help increase the chances of others linking to your website.
- Link Quality and Diversity: Link quality and diversity are essential for effective link building. Having a variety of links from different types of websites, such as blogs, news sites, and directories, can help improve the authority and visibility of your website.
- Persistence and Patience: Link building is an ongoing process that requires persistence and patience. It takes time to build relationships and acquire high-quality backlinks, so it’s important to have a long-term strategy and be consistent in your efforts.
The Approach to Offering an Affordable Link Bulding Marketing Service in Scotland
Brian Mathers has been delivering Internet Marketing Services that includes consultancy, advice, and training those with responsibility for managing the website. The level of support provides a collaborative web marketing service to help deliver best practice methodologies in link building. This involves making use of advanced web marketing tools that delivers a link building service, affordable to both small and large businesses.
Internal link building is a crucial aspect of on-page SEO (Search Engine Optimization) that involves creating links between various pages within your website. This process can help improve your website’s user experience. This helps support what I refer to as – following an information scent trailapplied to your page content to assist in better navigation through the website. This can help boost your Domain Authority (DA) score.
Here’s a step-by-step explanation of the process and the benefits, followed by a reasonable timeline for improving your DA score:
Step 1: Audit Existing Content
Start by conducting an audit of your website to identify the existing content and its quality. Assess the relevance and authority of each page.
Step 2: Identify Key Pages
Identify the key pages on your website that you want to improve in terms of DA. These are often your cornerstone content or top-performing pages.
Step 3: Keyword Research
Perform keyword research to identify target keywords related to your key pages. This will help you identify the relevant anchor text for internal linking.
Step 4: Plan Your Internal Link Structure
Create a plan for how you want to link your key pages. Use a logical structure that allows users to navigate your website easily. Ensure the anchor text is relevant to the linked page’s content and the target keywords.
Step 5: Create New Content
Develop new content or update existing content to add internal links to your key pages. Ensure that the content you create is valuable and relevant to your audience.
Step 6: Implement Internal Links
Add internal links from relevant anchor text to your key pages within your content. Avoid over-optimization and ensure that the links flow naturally within the content.
Step 7: Monitor and Adjust
Continuously monitor the performance of your internal links. If certain pages are not receiving the expected traffic or engagement, consider adjusting your internal link structure.
Benefits of Internal Link Building for Improving DA
Improved User Experience: Internal links help users navigate your website, discover related content, and find answers to their questions more easily.
Spread Authority: By linking to your key pages from other relevant pages, you distribute the authority (link juice) across your website, which can boost the overall DA.
Keyword Optimization: Internal links allow you to use target keywords in anchor text, which can improve your page’s visibility in search results.
Lower Bounce Rate: Relevant internal links can encourage users to stay on your site longer, reducing bounce rates and increasing engagement.
Increased Crawling and Indexing: Search engines can discover and index your content more effectively through internal links.
Reasonable Timeline for Improving Your Website DA Score
Year 1:
In the first year, focus on creating a solid internal linking structure for your website. This might involve auditing existing content and creating new content. Depending on your starting point, you might see a modest increase in your DA by the end of year one. From years of experience year one scores range from 9/100 to 12/100
Year 2:
Continue to refine your internal linking strategy, create high-quality content, and monitor the performance of your key pages. By the end of the second year, you can expect a more significant improvement in your DA score. The bar will have been raised to achieve a DA Score between 16/100 to 20/100.
Year 3:
By the end of the third year, with consistent effort and a well-executed internal link building strategy, you should see a noticeable improvement in your DA score. However, the exact timeline can vary based on your niche, competition, and the quality of your content and links. The DA Score that can be achieved by year three can reach 25/100 to 35/100
Remember that improving DA is a long-term process, and it’s essential to focus on high-quality content and user experience in addition to internal linking. Additionally, factors such as external backlinks, site speed, and other technical aspects also play a role in DA improvement.
Link bulding helps to build up a credible Domain Authority (DA) Score. A rule of thumb I offer benchmarked against micro and SME business if you are simply building up adding page content regularly on your website, and linking page content between the pages across your website.:
Year 1 – You should be able to achieve a DA score between 9/100 and 12/100See what can be done realistically month on month to better your websites performance.
There are many tasks to do in order to drive more traffic to your site and boost your website traffic conversion. But in the early years of your online growth trying to do SEO by yourself is both time consuming and challenging especially if you don’t have access to the right tools to do it properly.
Successful Link Building Using Industry Leading Tools
To assist with Link Building thare are marketing tools that can assist in this process. You don’t want to end up simply taking a stab in the dark, and maybe getting it wrong. The tools themselves come with an annual licence fee and this might not therefore be the solution for a micro small business on a budget. If you hire a web marketing professional this can give you access to professional licenced link building tools.
Link Building Tools:
Ahrefs: Ahrefs is a comprehensive SEO tool that provides backlink analysis, competitor research, and various link-building features. You can use it to discover new link-building opportunities, track your progress, and analyze your competitors’ backlinks.
Moz Link Explorer: Moz offers a Link Explorer tool that allows you to find link opportunities, analyze backlinks, and track your link-building efforts. It also provides valuable metrics like Domain Authority (DA) and Page Authority (PA).
SEMrush: SEMrush is an all-in-one SEO tool that includes a backlink analysis feature. It can help you identify new link prospects, monitor your backlink profile, and compare your link-building efforts to competitors.
BuzzSumo: BuzzSumo is primarily known for content analysis, but it can also be used for link building. You can find influential content in your niche and identify potential link-building opportunities.
Competitor Link Building Analysis Tools
Ahrefs: Ahrefs’ Site Explorer tool is excellent for in-depth competitor link analysis. You can see the backlinks of your competitors, their referring domains, and anchor text distribution. It’s a valuable resource for understanding your competitors’ link profiles.
Moz Link Explorer: Moz provides a feature that allows you to compare link profiles with your competitors. You can analyze the sources of their backlinks and identify potential linking opportunities.
SEMrush: SEMrush’s Competitor Backlink Analysis tool allows you to explore your competitors’ backlink profiles and identify which domains are linking to them. You can also discover gaps in your own link profile.
CognitiveSEO: This tool specializes in competitor link analysis and can help you understand your competitors’ link-building strategies. It also provides insights into the quality and diversity of their backlinks.
Monitor Backlinks: This tool allows you to monitor your competitors’ backlinks and receive alerts when they gain or lose links. It’s a useful tool for tracking your competitors’ link-building activities over time.
When conducting competitor link building analysis, it’s essential to focus on not just the quantity but also the quality of backlinks. Look for high-authority and relevant sources that your competitors are using, and assess their anchor text strategies. These tools will help you gain insights into your competitors’ tactics and enable you to adapt your own link-building strategies accordingly.
Internet Marketing is Changing Forever
You need to prepare for your Digital Marketing future if you are to effectively grow your business online. All businesses large or small are going to have to work harder to compete with their online competitors who maybe already stealing some of your online marketing real estate. Are you going to fall behind or overtake your marketing competitors?
- Don’t dilly dally or dabble at Link Building
CALL BRIAN MATHERS 01592 745992 for a no obligation chat to help you prepare to start using your time wisely when it comes to adding link building to your online marketing strategy. What have you got to lose?
Increase Your Online Business Performance over the next 3 months
- Create a better intenral link building strategy between your landing pages
- Create effective Inbound Link Buidling Strategy acquiring backlinks to point at your website pages.
- Consider when it fits to have outbound links in your web pages pointing to other higher authority pages on other websites.
