SEO Professional Brian Mathers is your Engine Driver
Brian Mathers has spent over 20 years learning SEO search engine optimisation. The company was started in 1997, but it wasn’t until Google arrived on the scene in 1998 that the decision was made to really begin learning what the internet had to offer and did our future lay there.
In the early years time was spent learning as much as possible about marketing online. Understanding the benefits of having a website presence. What was considered a good website platform? Learning about the approach to design and building a website was learnt.
Brian Mathers didn’t want though to build the websites he wanted to drive them to success. And therefore took his first baby steps in 2000 towards being a website manager. This involved having to gain an understanding of these early website platforms such as Dreamweaver, Contribute, Frontpage and of course learning basic HTML.
From 2000-2003 Brian Mathers was to become involved in becoming a freelance Internet Communications Technology Advisor come Consultant. But you could not find anyone delivering best practice in this chosen field.
In 2003 it was decided to form ICTADVISOR LTD and time was spent throwing everything into SEO work and delivering workshops on how to build search engine friendly websites. But that wasn’t enough, because best practice could not be found being delivered, so lots of time was spent in forums chatting to others who also delivered SEO. Hope had been given up finding SEO Marketing Best Practices in the UK. Then an opportunity arose to jet off to New York City in the USA for the first ever Search Engine Strategies Conference. A 5 day event held at the Hilton in the heart of NYC.
Brian Mathers had arrived in Best Practice Heaven. Here he met face to face the trusted voices of the industry he had read about and researched their methodologies and approach to Internet Marketing.
Enter into the conference room names like Rand Fishkin, Matt Bailey, Dixon Jones, Avinash Kaushik, Ken McGaffin, Maurice and Mike Mindel, Matt Cutts and many more. For Brian Mathers this was better than watching – Britain’s Got Talent. This was the USA Has Rock Stars – in Internet Marketing. And they were talking sense and in the opinion of Brian Mathers delivering best practice digital marketing.
Since taking that most important step all those years ago, Brian Mathers has gone on to forge some very valuable relationships amongst these talented people. How did he get the name the Engine Driver? All thanks to an afternoon under the wing and guidance of Rand Fishkin’s Mom, Gillian Muessig. There is no doubt that in just that one afternoon with Gillian, changed the outlook of how Brian Mathers would grow ICTADVISOR LTD as the type of business it remains today – reaching out and helping micro and small medium businesses, mainly those SMEs across Scotland to help them grow online. However, the support he delivers via his collaborative network goes far beyond Hadrian’s Wall and even the shores of the UK.
Brian Mathers has understood that wherever these micro small medium businesses are located, whether in Scotland, UK or globally, they need trusted help and dedicated support that is delivered with passion. What is important if you are such a business owner, is that ICTADVISOR and the Engine Driver, Brian Mathers are committed to helping you launch a website that is fit for purpose, is search engine friendly and grows from rinse and repeat digital marketing strategy prescription that is all together – affordable.
Today if reading this article – it is right now May 2020 and despite a worldwide pandemic with lock down due to a nasty virus, Brian Mathers and ICTADVISOR continue to steer a steady course for the micro and small business community. The business model delivers best practice Web Design and Digital Marketing.
ICTADVISOR is focused upon a Digital Excellence Scotland business community who seek to achieve OnlineXcellence. We are ready to help you. So, all aboard and couple up to the Engine Driver, Brian Mathers, your Digital Marketing Practitioner in Scotland and have your website win some races. Let’s be competitive together!!