More About Brian Mathers – The Website Managers Engine Driver
Brian Mathers has spent over 20 years learning SEO search engine optimisation. He started learning about the Internet in 1997.
Previously Brian spent 22 years as a tactical analyst Ops Officer onboard a submarine, as the – WHAT IF GUY.
In 1998 a search engine previously called – BACKRUB – that had been warming up on the side lines arrived on the scene and took centre stage with a name now known the world over – GOOGLE – which made the decision to really begin learning what the internet was going to offer.
In the early years time was spent learning as much as possible about how to market online. This led to lots of question being an analyst.
Explain the benefits of having a website presence.
How to choose a good website platform?
What was considered the Best Practice approach to design, build a website and being a Website Manager?
Becoming a Website Manager
Brian Mathers didn’t want to build the websites initially. Instead he wanted to learn how to drive them towards achieving success. The challenge was getting a website indexed and visible.
Between the years 1998 to 2000 baby steps were taking towards – how to become a website manager. The job of a website involves having to gain an understanding of what performance data is available to the website manager to that will assist with important decision making to improve website design and begin the task of learning visitor behaviour. New tasks were added to the Website Managers weekly list of jobs such as – How to Produce Engaging Website Content. And can you believe in those early years the website platforms were brand names such as Dreamweaver, Contribute, Frontpage or simply just building a very raw looking website from having basic HTML coding knowledge. Something every website manager still needs today.
From Internet Communications Technology Advisor to Website Consultant
In the years 2000-2003 Brian Mathers was to become involved in a new course qualification called TECHNOLOGY MEANS BUSINESS (TMB). Gaining this qualification would help to endorse your credentials in becoming an Internet Communications Technology Advisor a course that was to help you into a Website Managers role.
After achieving the qualification at the time endorsed by Scotland’s Public Sector organisations, in 2003 Brian Mathers decided to form ICTADVISOR. Now, all his time was spent throwing everything into delivering SEO Services to assist Small Businesses in Scotland have in-house Website Managers.
His work now also included delivering Internet Marketing Workshops with topic titles like:
- How to Build Search Engine Friendly Websites
- Get Real Results from Your Website
- Improve Your Search Engine Marketing
- Learn about Google Marketing Products.
But those early website workshops weren’t enough, because still at this stage nobody was practicing what could be considered best practice. It could not be found being delivered anywhere.
Brian Mathers spent lots of time in forums online or chatting to other who held group meetings up and down the country. Many who attended now sporting the job title of SEO Expert.
Brian had to in the end give up ever finding anyone delivering SEO Marketing Best Practices in the UK. Then an opportunity arose to jet off to New York USA for the first ever Search Engine Strategies Conference. A 5 day event held at the Hilton in the heart of NYC. Brian Mathers felt he had arrived in SEO Best Practice Heaven. Here he met face to face people he later labelled the most trusted voices of the Internet Marketing Industry. He had read about and researched these people’s methodologies and approach to Internet Marketing, but now he could feel the energy of what was Best Practice SEO being discussed on stage at what would become a global annual event held in different countries around the world.
Global Digital Marketers that Generate Results for Website Managers
Enter into the Search Engine Strategies conference room who are big names in the industry today:
- Rand Fishkin
- Matt Bailey
- Dixon Jones
- Avinash Kaushik
- Ken McGaffin
- Mike and Andy Mindel
- Jon Myers
- Greg Jarboe
- Matt Cutts
And many more rising stars followed.
For Brian Mathers this was better than watching – Britain’s Got Talent. This was the USA Hall of Rock Stars – and in this wonderful world of Internet Marketing. And most importantly, they were talking sense and making clear what was Best Practice Internet Marketing. Special thanks here go first of all to Dixon Jones. Here was a man in a cream suit and a panama hat who took Brian Mathers under his wing in New York and gave him the opportunity to be introduced to others in that list above who all became good friends.
The SEO Marketing Engine Driver – Chuffing Loves the Job
How did he get the name the Engine Driver?
All thanks to an afternoon in London at an SES conference under the wing and guidance of mom to Rand Fishkin, Gillian Muessig who co-founded and served as president of MOZ, the world’s most popular provider of Inbound Marketing campaign management and analytics software that has Rand Fishkin stamped all over this brand he was passionate about
In just one afternoon with Gillian, this changed the outlook of how Brian Mathers would grow ICTADVISOR into the type of business it remains today – its aim – to reach out and help micro and small medium businesses, this backbone SME Company’s across Scotland and England and help them grow online. The support provided to these micro small businesses are delivered from him and his select collaborative team of website developers, graphic designers and SEO Copywriters that goes even much farther than beyond Hadrian’s Wall to other shores beyond the UK.
Website Design and Marketing – Trusted Affordable Help and Support
Brian Mathers understands the need of these micro small medium businesses whether in Scotland, across the UK or globally. Business owners want trusted affordable help and dedicated support. And, business owners want that delivered by people who share their common goals and as passionate about their business.
What is important to the Micro Small Business Owner?
The answer is knowing that Brian Mathers is both passionate and committed to helping micro small businesses, design, build, launch and market a website.
Having a fit for purpose website, that is search engine friendly and grows from applying a rinse and repeat digital marketing strategy prescription that is all together – affordable.
Today if you are reading this article – you will know we came through holding course while steering through a worldwide pandemic lock down due to that nasty virus.
Brian Mathers continues to deliver workshops and speaking engagements via his ICTADVISOR brand whilst he continues to steer a steady course for his micro and small business clients.
The website design and marketing business model delivered, is broken down into the various brands. ICTADVISOR delivers website design and marketing consultancy. The service includes the delivery of website design and marketing workshops, and conducting Website Performance Analysis Audits. Whilst under the slogan Digital Excellence Scotland (DES) delivering OnlineXcellence 100% Confidence sees his select team of Website Designers, Developers and SEO Copywriters applying his best practice Web Design and Digital Marketing Principles and Strategies to client websites.
Brian is focused upon supporting the Digital Excellence Scotland business community of micro small medium website business owners willing to invest in achieving OnlineXcellence.
Brian Mathers and all behind him are ready to help you. So, all aboard and couple up to the Website Designer and Marketing Engine Driver, who will as your Digital Marketing Practitioner in Scotland have your website win some races online. Let’s be competitive together!!