Google AdWords Digital Marketing Services for Small Businesses in Scotland UK
You might have had your website for several years now, but not considered doing any type of paid advertising. Usually with micro small business owners the main barrier to entry is the business having heard doing paid ads costs too much. However, I can guarantee that early in the digital marketing of your website you are going to have to consider doing some form of Paid Advertising starting with Google to drive some serious website visitor traffic to your site.
Why do Google Paid Ads to Support Your Website Traffic Growth?
There are still small business owners who don’t do any form of marketing. But most don’t understand how search marketing works. They still believe build the website and they shall come.
Some won’t even bother about doing any SEO (Search Engine Optimisation) or deploy various Google Marketing Products essential to the websites survival.
With SEO being a very slow burn by itself you really want to know early in the game if your website pages are meeting with Google Quality Rating Guidelines and have the ability to achieve conversions from visitors. This means you need a turbo-boost for your website, enter having a Google AdWords Digital Marketing Strategy.
Also, it is no longer just about ranking for some keywords. There is much more to do when it comes to digital marketing to support your website.
Attracting website traffic, yes you need to do that. But, what is your web page story that will increase conversions from those who visit specific landing pages across your website?
After people arrive on a specific web page that is offering your product or service, what do you want them to do?
The key is not just to get traffic. OK, it could lead to having increased visitor numbers to that website page.
But what you really want to do is to be able to sell your products and services and increase your wealth and profitability.
If you want help doing that talk to me Brian Mathers, also a Director over at training company ICTADVISOR LTD.
With a select team of skilled professionals I am delivering successful websites for small business owners in Scotland that achieve OnlineXcellence.
PPC Pay Per Click (Paid Ads) Support for Scotland’s Small Businesses and those in the UK
If you run a small business and your trying to do your digital marketing all by yourself – it is tough! But you probably knew that already. You bought a website, spent a lot of money on it, then – NOTHING!!
Everyone and their granny was supposed to flock to your website and the sales come rolling in.
What Went Wrong With Your Website Marketing?
Possibly the lack of a website marketing strategy or believe it or not a poor web design architecture. Or who helped you put in place your new website? The web developer, the graphic designer, someone with just a limited amount of website marketing knowledge?
There again you might have the website infrastructure, but I’m guessing nobody said anything about marketing your website and how much it would cost and how much time you would need to spend on doing marketing activities?
Just look for Brian Mathers online in Google and you will find me. It might start by seeing my Google Business Profile. I am termed as a Real World Internet Marketing Practitioner with 20years experience of growing Small Business Websites into healthy profitable small business websites that then grow bigger.
I and my select team of graphic designers and developers who have worked alongside me for a number of years, can deliver to you the following services:
- SEO (Search Engine Optimisation)
- PPC (Pay Per Click Marketing) also known as Adwords
- Link Building Analysis
- Website Analysis
- Web Design
- Web Performance Audits
In addition to the above, the difference I bring to the relationship between your business and mine is that, in my role as internet marketing practitioner, I also become your mentor and trainer to help you grow your online business.
If you do not have the time to do the marketing of your small business website and want someone to do this for you talk to me Brian Mathers, known by some as THE ENGINE DRIVER, your Internet Marketing Specialist based in Fife Scotland. I can help you put in place a support program that will help improve your websites performance leading to increased enquiries, sales and profits.
Affordable Google Paid AdWords Digital Marketing SERVICES FOR SMALL BUSINESSES FROM £40 per Hour
You have options when it comes to how to market your website. But have you thought about hiring some flexible professional help. Help that will both improve your digital marketing strategy but give you some knowledge to help you do some task by yourself. Even if it amounts to just hiring professional website marketing help for a few hours a month, working with a real world digital marketing practitioner, you will be much better off.
Let me offer you Paid Ads Support help from £40 a per hour. I will show you and assist you on how to do Paid Marketing Campaigns to increase traffic to your website. What is provided is a monthly Google Ads Digital Marketing Service to ensure that the paid advertising to help you create successful ads. Over the last 20yrs we have worked with a select number of SEO Partners to help us achieve what we do today. So we can guarantee providing you with the best quality mix of SEO services. This can include an element of training and mentoring that comes from having spent years learning from some of the greatest SEO and Search Ads Marketing Pioneers the industry still has in the top tier today.
Is your Online Marketing Hurting Your Website?
Unfortunately, that’s the way of it. When it comes to the small business community, learning Internet Marketing, SEO, PPC, Link Building and every thing else to do with marketing a website there are no easy options or quick fixes. Or, rather the quicker the fix the more expensive the option. There are however some low cost marketing plans that I am able to offer which have been put together by some of the greatest website marketing practitioners I have had the privilege of working with.
PAID ADS TECHNIQUES
I shall help you create a campaign and track the results.
It doesn’t matter where your business is located – Scotland, England, in fact anywhere in the UK
The first thing that will need to be done is check whether your website is ready to deliver results. The Google Ads campaign will be looking at the target landing page.
There will be questions to answer about what makes a good website. One that aligns with Google Quality Rating Guidelines.
Throughout this website you will notice that we continually promote our philosophy, that is your business be in control and have ownership of your Digital Marketing Strategy.
A 1-2-1 Website Digital Marketing Consultancy offering Google AdWords Support Services
Arrange a 1 hour Paid Ads Consultancy Session CALL 07970759055
Here we can explore whether you are ready for your first paid ads adventure. This session is vital – why? To stop you spending money unnecessarily and prevent you from making common paid advertising mistakes that others have already made when putting in place a paid ads campaign.
What will you learn about entry into Paid Ads Digital Marketing?
I will give you an understanding of what makes a good website for both people and search engines. Topics covered include:
- What makes for good website architecture
- How to look critically at your own web site and others
- How to set measurable and achievable goals and objectives for your site
- How to prepare a high level brief for a new or revised site if you are intent on engaging a web developer or design agency
- How to work on a website project with your chosen web design company to create an effective site
We can also give you the knowledge and skills to set up and manage an effective e-commerce website. You’ll learn:
- How to identify ecommerce opportunities for your business
- How to choose which products to sell online if you are setting up an ecommerce website
- What product catalogues and shopping carts are available to assist in selling your products
- How to choose appropriate payment options
- Why usability and search engine optimisation are vital in the design of an e-commerce site
- How to develop a process for order management and fulfilment
- How to comply with the distance selling regulations
- Good practice in data security and how to meet the terms of the Data Protection Act
- How to set and measure performance objectives for your website
- How to choose a supplier.
Next we cover on the page optimisation techniques to improve your Paid Ads Score which will improve conversion and click through attracting more visitors and improve your website’s performance. You will learn:
- Does your website have eye catching headlines?
- is your website fast enough for Mobile?
- Does your website landing pages clearly list the benefits your customer will get if they purchase your products or services?
- Does your website feature images or video?
- Are there clear call to actions on your important visitor pages?
Finally I will ensure that in place with your Google Account are the following free Google tools available to you to help improve your website and sales:
- Google Analytics
- Google Search Console
- Google Adwords
- Google Trends
- Google Merchant
- Google Business Profile
So, there you go, a monthly Paid Ads Service, paid for hourly with me digital marketing practitioner Brian Mathers.
We also provide the following website marketing services, SEO, GOOGLE ANALYTICS 4, and LINK BUILDING.
Are you up for the Paid Ads challenge?
This is not for the faint hearted but offers an excellent entry for beginners into doing Google Pay Per Click Marketing.
If you are keen to advance your business visibility online we look forward to being your dedicated partner to help you dive deeper into Advanced Internet Marketing that goes deeper into SEO and SEM marketing strategies.