Small Business Website Owners Understand How Google Search Works
There are going to be thousands, millions of web pages that may be promoting same similar content to what your small business wants to convey to the world.
Stats last updated up to March 2020 by Search Engine Journal indicates that 1 in 3 business owners don’t understand How Google Works. Especially when it comes to search rankings. It is reckoned that nearly 1 in 4 business owners and over 2 in 5 non-business owners are not at all only vaguely familiar with SEO – Search Engine Optimisation. Of the 1 in 3 business owners who don’t understand how How Google Works, they also have little understanding of How Google determines search rankings.
So let the following video from Google explain in some more detail How Google Search Works
Having a Successful Website – The Small Business Knowledge Gap
Their is a knowledge gap amongst small businesses not knowing how Search Engines Work. Not understanding basic SEO, is likely to have a significant impact on micro and small medium business owners.
In the Search Industry there are many who will use the words Expert or Professional in the skill of SEO and Internet Marketing. It is understandably concerning this can be a minefield to navigate your way through. How do you know whether you are working with a professional or not? What knowledge would we like the business owner to have some understanding of?
There are question you need to have the answers too, and with them clear in your mind, you are armed with some basic SEO knowledge;
- What is organic search?
- The difference between search marketing and organic marketing?
- How important are backlinks?
- Anchor text – what is it and does it affect ranking?
- In seconds how quickly does Google expect your web page to load?
- What are headline tags?
- How many characters including spaces make for the ideal page Title Tag?
- How many characters including spaces make for the ideal Description Tag?
It is understandable the average business owner who understands the need for having a website, might not necessarily want to know how it works or have themselves manage it.
This is why there are internet marketing companies and marketing professionals that are ready to help. If you at least know what the impact is on your website from having the answers to the above questions. This will help you to better understand why your website might not be bringing you ROI (Return on Investment)