How to Improve Your SEO?
How to improve your SEO is the first thing literally every small business website owner I speak to wants to know the answer too.
They just ask about SEO. It is always the first question because SEO is a common buzz word, has been for many years.
How Can you Improve Your Websites Ranking Position with Google?
I am Brian Mathers an Internet Marketing Practitioner here in Fife Scotland. I spend most of my time helping businesses large and small to improve their websites performance online. However, business owners who come forward and ask for my help, just want to talk about SEO and how to improve their SEO?
But marketing a website is not just about doing SEO.
You have to have an understanding of search engines and Search Engine Optimisation. SEO has changed over the years. But knowing the history of SEO helps to understand the pattern and the path SEO has taken to where we are now. So, if you want your website to compete, you to have an understanding on how search engines will rank your pages.
The truth is you have to understand more than just SEO. Because, what is critical to know, is how your target market audience thinks, speaks, reads and makes decisions in order to arrive on your website landing page. Once on that landing page, how swiftly does it create empathy? How quickly can the page offer a solution to satisfy the visitors need?
I will not tell you I am an SEO expert, I won’t tell you I am an SEO Professional, I may tell you I am an SEO Consultant, but more importantly I will tell you that Brian Mathers is an Internet Marketing Practitioner. This means I get my sleeves rolled up when I come into your business to find out how together we are going to market your website and not just by doing SEO.
What to remember is that SEO is a component of Internet Marketing. If you want me to come and work with your business, I am bringing over 15 years experience from having done the following:
- Pay Per Click MarketingLink Building
- Social Media Marketing
The above, and many other factors all go towards turbo boosting a website to help it attract traffic and visitors. These best practice marketing methods, were not learned by simply reading a book. Although, there have been some great books over the past 15+ years, that have stood the test of time.
You would not want to miss not buying books like – Don’t Make Me Think – by Steve Krugg or, if you need an internet marketing bible at your side, another great read comes from Matt Bailey author of Internet Marketing an Hour A Day.
A First Generation SEO Practitioner With A Wealth of Knowledge
I am proud to be amongst the first generation of SEO Practitioners . We began by setting out from around the mid 1990’s to learn the trade of Internet Marketing.
There was no degree programs or schools for us early marketing pioneers. Everything was learned through testing.
Today, I have since developed my OnlineXcellence Program that supports small and large businesses. It was a program now first rolled out and tested in the largest college in Scotland, City of Glasgow College. It was developed to help businesses or individuals who need to learn not just SEO, but every step involved when putting in place a website. A website that has to sell or promote goods or services. The aim was to empower those who would be website managers with knowledge from myself, and those across the world who I consider are the best internet marketers in this industry today.
Three key points on How to Improve Your SEO
What I am bringing to you comes from years spent in the field of internet marketing. What I offer is what I have been taught by my peers. Some of these peers are evangelists who speak on behalf of the search engines we have come to know. Many of my peers have over the years became very good friends. The second key point you will learn is all about content. The content on your website landing pages has to meet with Google’s Quality Rating Guidelines. The third key point, and probably the most important one to remember, is that ranking pages only improve over time.
Don’t try doing short cuts or messing with the search engines thinking you can beat them. All you will end up doing is possibly damaging your website and your websites domain reputation.
Come with Brian Mathers in Fife for SEO and Internet Marketing Help
SEO and Internet Marketing has changed forever over the last few years since Google started introducing us to algorithms such as PANDA, PENGUIN, HUMMINGBIRD and PIGEON to name a few. if you want your website to meet with for example Google’s Coding and Marketing guidelines, then look no further than here and get in touch with me, Brian Mathers, call 01592 745992 and let us talk about how to improve your websites performance and not just about how to improve your SEO.