My name is Brian Mathers. Are you finding it challenging trying to do SEO Digital Marketing?
Digital Marketing SEO for Small Businesses in Scotland and the UK
If you run a small business website I can guarantee you are going to have to consider doing some multi-channel digital marketing to get traffic to your website. Apart from using Social Marketing Channels to help amplify your marketing messages, there is another channel you cannot ignore.
Google Paid Ads to Support Your SEO Strategy
Many small business owners simply believe that by just doing some SEO (Search Engine Optimisation) that will be enough to turbo charge the website.
SEO is very slow burn by itself.
Also, it is no longer just about ranking for some keywords. There is much more to do when it comes to digital marketing to support your website.
Attracting website traffic, yes you need to do that. But, what is your web page story that will increase conversions from those who visit specific landing pages across your website?
After people arrive on a specific web page that is offering your product or service, what do you want them to do?
The key is not just to get traffic. OK, it could lead to having increased visitor numbers to that website page.
But what you really want to do is to be able to sell your products and services and increase your wealth and profitability.
If you want help doing that talk to me Brian Mathers, also a Director over at training company ICTADVISOR LTD.
With a select team of skilled professionals I am delivering successful websites for small business owners in Scotland that achieve OnlineXcellence.
SEO and PPC (Paid Ads) Support for Scotland’s Small Businesses and those in the UK
If you run a small business and your trying to do your digital marketing all by yourself – it is tough! But you probably knew that already. You bought a website, spent a lot of money on it, then – NOTHING!!
Everyone and their granny was supposed to flock to your website and the sales come rolling in.
What Went Wrong With Your Website?
Possibly the lack of a website marketing strategy or a poor web design architecture. Or was it the people you you chose? The developer, the graphic designer, and not a skilled Internet Marketer.
There again you might have the website infrastructure, but I’m guessing nobody said anything about marketing your website and how much it would cost and how much time you would need to spend on doing marketing activities?
Just look for Brian Mathers online in Google and you will find me. It might start by seeing my Google Business Profile. I am termed as a Real World Internet Marketing Practitioner with 20years experience of growing Small Business Websites into healthy profitable small business websites that then grow bigger.
I and my select team of graphic designers and developers who have worked alongside me for a number of years, can deliver to you the following services:
- SEO (Search Engine Optimisation)
- PPC (Pay Per Click Marketing) also known as Adwords
- Link Building Analysis
- Website Analysis
- Web Design
- Web Performance Audits
In addition to the above, the difference I bring to the relationship between your business and mine is that, in my role as internet marketing practitioner, I also become your mentor and trainer to help you grow your online business.
If you do not have the time to do the marketing of your small business website and want someone to do this for you talk to me Brian Mathers, known by some as THE ENGINE DRIVER, your Internet Marketing Specialist based in Fife Scotland. I can help you put in place a support program that will help improve your websites performance leading to increased enquiries, sales and profits.
AFFORDABLE SEO SUPPORT SERVICES FOR SMALL BUSINESSES FROM £40 per Hour
You have options when it comes to how to market your website. But have you thought about hiring some flexible professional help. Help that will both improve your digital marketing strategy but give you some knowledge to help you do some task by yourself. Even if it amounts to just hiring professional website marketing help for a few hours a month, working with a real world digital marketing practitioner, you will be much better off.
Let me offer you SEO help from £40 a per hour. I will both show you and assist you on how to do search marketing to improve your website. What is provided is a flexible Digital Marketing Service to ensure that the website marketing you are doing is going to meet with best practice SEO techniques. Over the last 20yrs we have worked with a select number of SEO Partners to help us achieve what we do today. So we can guarantee providing you with the best quality mix of SEO services. This can include an element of training and mentoring that comes from having spent years learning from some of the greatest SEO and Search Ads Marketing Pioneers the industry still has in the top tier today.
Is your Online Marketing Hurting Your Website?
Unfortunately, that’s the way of it. When it comes to the small business community, learning Internet Marketing, SEO, PPC, Link Building and every thing else to do with marketing a website there are no easy options or quick fixes. Or, rather the quicker the fix the more expensive the option. There are however some low cost marketing plans that I am able to offer which have been put together by some of the greatest website marketing practitioners I have had the privilege of working with.
SEO & DIGITAL MARKETING – AFFORDABLE SEO & PAID ADS TECHNIQUES
I am interested in Small businesses faced with the challenge of marketing their website online.
It doesn’t matter whether YOU are in Scotland, England or indeed anywhere across the UK
Digital Marketing Services can be delivered anywhere even though we are based in Fife Scotland. we have clients from London to Lincoln, Dumfries & Galloway in South of Scotland to Aberdeen in the North, and across the central belt from Edinburgh to Glasgow taking in Scotland’s largest region Lanarkshire. We look after businesses of all shapes and sizes. So it does not matter if your a wee business focused on being successful selling one service or product or you are something way bigger with a national or international SEO Digital Marketing Strategy that needs to be implemented. We work with you to be successful doing web marketing at your own pace.
Our philosophy is that your business should be in control of your Digital Marketing Strategy. But your a pace that suits you, and grow your website online, but most importantly do it with an aim to MAKE MONEY, and if you do want some mentoring help as well, then talk to me Brian Mathers.
1-2-1 Web Marketing Consultancy and SEO Digital Marketing Training
Arrange first of all a 1 hour consultancy sessions where we can explore whether you are ready for this adventure. This session is vital – why? I stop you spending money unnecessarily and prevent you from making the mistakes others have made when putting in place a website. After that we can then discuss doing regular 1-2-1 sessions and I will teach you what you need to know about Internet Marketing, SEO, PPC etc and help you if required implement a website, so get involved with the design process, and of course all your other Internet marketing needs to set you on the path to getting results from your website.
What will you learn about SEO Digital Marketing?
I will give you an understanding of what makes a good website for both people and search engines. Topics covered include:
- What makes for good website architecture
- How to look critically at your own web site and others
- How to set measurable and achievable goals and objectives for your site
- How to prepare a high level brief for a new or revised site if you are intent on engaging a web developer or design agency
- How to work on a website project with your chosen web design company to create an effective site
We can also give you the knowledge and skills to set up and manage an effective e-commerce website. You’ll learn:
- How to identify ecommerce opportunities for your business
- How to choose which products to sell online if you are setting up an ecommerce website
- What product catalogues and shopping carts are available to assist in selling your products
- How to choose appropriate payment options
- Why usability and search engine optimisation are vital in the design of an e-commerce site
- How to develop a process for order management and fulfilment
- How to comply with the distance selling regulations
- Good practice in data security and how to meet the terms of the Data Protection Act
- How to set and measure performance objectives for your website
- How to choose a supplier.
Next we cover search engine optimisation techniques to improve your search engine ranking, attract more visitors and improve your website’s performance. You will learn:
- How search engines work
- The importance of good copy and meta data
- How to register your site with major search engines
- How to update your website with appropriate content
- Where to find and how to use site statistics to measure improvement
Finally I will cover the free Google tools available to you and how to use them to improve your website and sales. We touch upon:
- Google analytics
- Google webmaster tools
- Google Adwords
- Google Insights
- Google Merchant
- Google Plus
So, there you go, flexible, hourly, as required, 1-2-1 sessions on internet marketing and web design with me Brian Mathers.
These are flexible sessions to learn SEO, PPC, ANALYTICS, LINK BUILDING and more
Are you up for the challenge?
This is not for the faint hearted but offers an excellent grounding in Internet Marketing for small businesses.
If you are keen to advance your learning we offer Advanced Internet Marketing training sessions that go deeper into SEO, Adwords etc.