SEO Marketing Trainer in Fife Improves Small Business Websites
Real World Internet Marketing Practitioner Brian Mathers, based in Fife Scotland is helping the small business website owner improve their web marketing. Brian Mathers says, “You will find I don’t just talk about Search Engine Optimisation (SEO) when it comes to helping a business improve its website marketing, as there is a lot more you have to consider”.
Brian Mathers has recently been assisting his local Business Gateway in Fife who invited him to spend some time with a variety of small medium sized businesses in the community to help them either put in place their first website or find out why the website they already have is not meeting with marketing expectation?
Brian says, “I talk about Search Marketing and help businesses take that approach rather than just speak about SEO Marketing. Businesses need to understand SEO is merely a component of in the check list of all the things you have to do when conducting Search Marketing for each page on your website, which has to both search engine friendly and more importantly visitor friendly.
Internet marketing is a bigger picture topic. Brian makes reference to his colleague Matt Bailey’s book Internet Marketing An Hour A Day which of course covers SEO, but it also includes a whole lot more.
This book also supports the OnlineXcellence program developed by Brian along with the support he has had from his peer web marketing practitioners back in the USA who have supported him in helping Scotland’s business community improve their website marketing, people such as Matt Bailey and Rand Fishkin, and other well respected web marketers some of whom are evangelists for the major search engines.
Brian will start his process with you by taking in to account your website’s footprint, the website’s architecture, what back links from other websites you might have or not, and take a close look at on-the-page specific factors such as H tags, Alt Tags, Meta Tags, Page Titles, Content, your images and videos.
There is a lot to consider when you put all these factors together. And there is a whole lot more to do. The thing is the small business is governed by TIME | RESOURCE | KNOWLEDGE | BUDGET and this all mixed together with the hundreds of web marketing tasks that could easily give you a 17 hour day towards bringing the right traffic to your website, well, it is simply hard work and many business owners just don’t have all the ingredients and without doubt need help.
What is the right traffic that you need for your website? It is traffic that turns in to conversions that equals sales.
So, you have read this far, do you think you should continue doing DIY SEO or some serious Search Marketing? Or do you need some help with the support of a marketing mentor from here in Fife Scotland who is connecting with more and more businesses across Scotland and indeed anywhere and his next stop could be YOU to provide a tailored and affordable Internet Marketing Service that can include training and mentoring and not JUST doing SEO?
If you have a website right now, why not have it take the FREE SEO AUDIT WEB PERFORMANCE TEST and see whether you should have a chat with the man they call THE ENGINE DRIVER, Brian Mathers.
OK, one more thing, if you want to do your own website marketing – I called this training program LEARN SEO – to make it easy for those who think all web marketing is about SEO and so you can do SELF PACED WEB MARKETING TRAINING
