SEO Marketing Experts in Fife Helping Improve Small Business Websites
Real World Internet Marketing Practitioner Brian Mathers, is based in Fife Scotland. He along with his team help small business website owners improve their web marketing. Brian Mathers says, “You will find when you engage with us we don’t just talk about Search Engine Optimisation (SEO) when it comes to helping a business improve its website marketing. There is a whole lot more the micro and small medium business owner with a website has to consider”.
Brian Mathers apart from directly engaged with his client base, also assists his local Business Gateway in Fife. Here he is invited to spend time with a variety of small medium sized businesses in the community to help them achieve growing their business online. Conducting regular online surgeries for those small businesses who book through the Business Gateway Website, can see Brian help plan to put in place a first website for the small business owner or find out why the website they already have, is not meeting with the marketing expectation the site owner had been seeking.
Brian says, “Since 2020, and probable before that, Search Marketing has become much more complex. Therefore at Digital Excellence Scotland we feel that the micro and small business owners now need much more help when we come to discuss SEO (Search Engine Optimisation) as that is the one acronym the small business owner has come to understand, but not sure how best to actually approach doing SEO Marketing. What business owners need to understand of course is that SEO is merely a component amongst a check list of all things associated with marketing a website. There is lots to consider when you have to carry out Search Marketing for each page on the website. That page has to mobile friendly, search engine friendly and more importantly visitor friendly, so the experience within that small screen is going to be a positive one.
Internet marketing is therefore a huge topic. This is the part where we like to make reference to an industry colleague Matt Bailey who is based in Canton Ohio, and has this timeless book that covers the basic principles of Internet Marketing An Hour A Day. It not only touches upon the topic of SEO, but dives into how search engines work, evaluating your situation in preparation towards establishing your website goals, that means getting to grips with keyword research and competitor analysis
The OnlineXcellence Program we developed that supports micro and small medium business owners has seen support from established fellow marketers such as Rand Fishkin and other well respected web marketers and evangelists. What we found from working with our colleagues on different continents is that everyone is challenged with the same tasks to have a website take flight and have it build trust worthy relations with search engines.
This process begins by not blinding the business owner with lots of technical jargon but instead by simply helping to answer the question – what do I need to do. Most marketers who need to promote their business via a website don’t have marketing goals that are clear or measurable.
Micro small business owners are governed by budget and they are governed by time and resource. That means the website’s footprint will take time to mature. It won’t matter if you launch with a great website architecture, such as on-the-page specific factors like getting to know the rules surrounding H tags, Alt Tags, Meta Tags, Page Titles, Descriptive Content, on-the-page body content, properly naming your images and videos. Apart from doing all that, what is going to take time is relationships. An important goal towards building relationships is is getting backlinks, especially from other websites.
So, a lot to consider when you put all these factors together. And there is a whole lot more.
Just remember all small businesses are governed by TIME | RESOURCE | KNOWLEDGE | BUDGET. This mixed together with hundreds of web marketing tasks could easily give you more than even a 12 hour day towards bringing the right traffic to your website. It is quite simply hard work and many business owners just don’t have all the ingredients and without doubt need help.
What is the Right Traffic Needed for Your Website?
The traffic your website needs is traffic that turns in to conversions that equals sales.
So, you have read this far, do you think you should continue doing DIY SEO or some serious Search Marketing?
Do you think now you need some help with the support of a website marketing mentor?
It is remarkable that just here in Fife Scotland where we regularly connect with more and more small businesses it is clear that by providing a tailored and affordable Internet Marketing Service that includes some knowledge transfer training and a bit of internet marketing mentoring, you will do a whole lot more and not JUST do SEO.
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See whether you need to have a chat with THE ENGINE DRIVER that can help you understand more about what a search engine is looking for from your website. Talk to Brian Mathers.
OK, One More Thing about Website Marketing
If you want to do your own website marketing – and LEARN SEO – it has been made easy for you online with some Self Paced Web Marketing Training
