Internet Marketing Training for Small Businesses in Scotland
My name is Brian Mathers. If you run a small business website I can guarantee you are going to have to consider doing multi-channel marketing to get traffic to your website. One of those channels you will have to consider, epsecially in the first year of your websites life is Paid for Marketing Services. This is more than just doing some SEO (Search Engine Optimisation) to turbo charge your website. Also, no longer is it just about ranking for some keywords, there is much more to do. Attract traffic, yes you need to do that, but what is your web page story that will increase conversions from those who do visit that page?
After people arrive on your your web pages, what do you want them to do? The key is not just to get traffic, that just leads to increased visitor numbers, what you really want to do is to be able to sell your products and services and increase your wealth and profitability. Now, if you want help doing that talk to me Brian Mathers, MD of ICTADVISOR LTD, delivering successful websites in Scotland that achieve OnlineXcellence.
SEO for Scotland’s Small Businesses is Tough
But you probably knew that already. You bought a website, spent a lot of money on it, then – nothing. Everyone and their granny was supposed flock to your website and the sales come rolling in. What went wrong? Possibly a lack of marketing or poor design architecture or the developer, graphic designer you chose, is not a skilled Internet Marketer. So, you might have the website infrastructure, but I’m guessing nobody said anything about marketing your website and how much it would cost and how much time you would need to spend on this activity?
My name is Brian Mathers and termed as a Real World Internet Marketing Practitioner with 15 years experience of growing Small Business Websites into healthy profitable ones. I and my collaborative team who have worked alongside me for a number of years, some of whom are world renowned speakers can deliver to you the following services:
- SEO (Search Engine Optimisation)
- PPC (Pay Per Click Marketing) also known as Adwords
- Link Building Analysis
- Website Analysis
- Web Design
- Web Performance Audits
In addition to the above, the difference I bring to the relationship between your business and mine is that, in my role as internet marketing practitioner, I also become your mentor and trainer to help you grow your online business.
If you do not have the time to do the marketing of your small business website and want someone to do this for you talk to me Brian Mathers, known by some as THE ENGINE DRIVER, your Internet Marketing Specialist based in Fife Scotland. I can help you put in place a support program that will help improve your websites performance leading to increased enquiries, sales and profits.
AFFORDABLE SEO TRAINING FOR SMALL BUSINESSES FROM £25 A MONTH
You have options when it comes to how to market your website. You can get some professional help, even if it amounts to just a few hours a month speaking with a real world web marketing practitioner like myself. Or you can take the self paced SEO Training available from £25 a month that will teach you how to do search marketing using your own website. Or you can combine this self paced training with some mentor time for a small additional fee to ensure waht website marketing you are doing meets with best practice SEO techniques. We only work with a select number of SEO Training Partners to help us achieve this aim, so we can guarantee providing you with the best quality mix of trainingand mentoring that comes from having spent years in the company of some of the greatest SEO and Search Marketing Pioneers the industry has in the top tier today that we all learn from.
Is your Online Marketing Head hurting already?
Unfortunately, that’s the way of it. When it comes to learning Internet Marketing, SEO, PPC, Link Building and every thing else to do with marketing a website there are no easy options or quick fixes (or rather the quicker the fix the more expensive the option). There are however some low cost marketing options that I am able to offer which have been put together by some of the greatest website marketing practitioners I have had the privilege of working with.
LEARN SEO MARKETING TECHNIQUES AT YOUR OWN PACE
I am interested in Small businesses faced with the challenge of marketing their website online. It doesn’t matter whether YOU are in Scotland, England or indeed anywhere across the UK, whilst we are based in Fife, we have clients from London to Lincoln, Dumfries & Galloway in South of Scotland to Aberdeen in the North, and across the central belt from Edinburgh to Glasgow taking in Scotland’s largest region Lanarkshire. Businesses of all shapes and sizes, so it does not matter if your a wee business focused on being successful selling one service or product or you are something way bigger with a national or international marketing strategy that needs to be implemented, then it is possible to be successful doing web marketing at your own pace.
So, learn Internet marketing at a pace that suits you, and grow your website online, but most importantly do it with an aim to MAKE MONEY, and if you do want some mentoring help as well, then talk to me Brian Mathers known as The Engine Driver here in Scotland.
1-2-1 Web Marketing Consultancy and Training Services from Scotland
Arrange first of all a 1 hour consultancy sessions where we can explore whether you are ready for this adventure. This session is vital – why? I stop you spending money unnecessarily and prevent you from making the mistakes others have made when putting in place a website. After that we can then discuss doing regular 1-2-1 sessions and I will teach you what you need to know about Internet Marketing, SEO, PPC etc and help you if required implement a website, so get involved with the design process, and of course all your other Internet marketing needs to set you on the path to getting results from your website.
What will you learn about Internet marketing?
I will give you an understanding of what makes a good website for both people and search engines. Topics covered include:
- What makes for good website architecture
- How to look critically at your own web site and others
- How to set measurable and achievable goals and objectives for your site
- How to prepare a high level brief for a new or revised site if you are intent on engaging a web developer or design agency
- How to work on a website project with your chosen web design company to create an effective site
We can also give you the knowledge and skills to set up and manage an effective e-commerce website. You’ll learn:
- How to identify ecommerce opportunities for your business
- How to choose which products to sell online if you are setting up an ecommerce website
- What product catalogues and shopping carts are available to assist in selling your products
- How to choose appropriate payment options
- Why usability and search engine optimisation are vital in the design of an e-commerce site
- How to develop a process for order management and fulfilment
- How to comply with the distance selling regulations
- Good practice in data security and how to meet the terms of the Data Protection Act
- How to set and measure performance objectives for your website
- How to choose a supplier.
Next we cover search engine optimisation techniques to improve your search engine ranking, attract more visitors and improve your website’s performance. You will learn:
- How search engines work
- The importance of good copy and meta data
- How to register your site with major search engines
- How to update your website with appropriate content
- Where to find and how to use site statistics to measure improvement
Finally I will cover the free Google tools available to you and how to use them to improve your website and sales. We touch upon:
- Google analytics
- Google webmaster tools
- Google Adwords
- Google Insights
- Google Merchant
- Google Plus
So, there you go, flexible, hourly, as required, 1-2-1 sessions on internet marketing and web design with me Brian Mathers.
These are flexible sessions to learn SEO, PPC, ANALYTICS, LINK BUILDING and more
Are you up for the challenge?
This is not for the faint hearted but offers an excellent grounding in Internet Marketing for small businesses.
If you are keen to advance your learning we offer Advanced Internet Marketing training sessions that go deeper into SEO, Adwords etc.