How to Optimise Your Website to Improve Conversion Rate
Would you believe that websites in Scotland, are still failing to convert its traffic visitors into customers. The problem is many small businesses do not know how to optimise their website to improve conversion rate. Ninety-Nine per cent of business owners who do internet marketing in the UK, and especially the SME Business Website Owner are not effective at doing online marketing. Half of these are doing OK, but just OK and we know the other half struggle, really struggle, and many draw a blank stare when you talk about website conversion rate optimisation. For most this part of managing and maintaining a website to improve its marketing capabilities within search engines sounds a bit double dutch to many small business owners.
Web Pages are Failing to Convert Your Customers
The DIY online marketing brigade. Are you one of them? There seem to be more DIY website owners in Scotland who think they know what they are doing when it comes to building and marketing a website , but lets be honest – if you are a small business owner with a website reading this, how much traffic is coming to your website today and then converts into sales or leads?
- Does Your Web Page Look Like it will Achieve its Objective with your Site Visitor?
- Does Your Web Page Sell the Benefits of what you offer on Site Pages
- Have You Carefully and Purposefully Chosen your Call To Action Buttons
Getting to grips with Website Conversion Rate Optimisation is going to help you as a website owner identify the reasons why your website pages are not converting existing traffic into paying customers.
If you think you fall into this category and unsure how you should go about making changes to your web pages so they achieve conversion, get in touch and lets take a look at your website and see if we can improve your revenue and have more customers spend money to obtain the services or products you offer online.